Bobby George

Journal

Benu

 

For my birthday, my mother came to visit me in San Francisco. She's quite the connoisseur of food - or, more properly said, a card carrying member of the overly ambitious fine dining club, if such a thing actually exists - and wanted to take me out for a memorable experience.

While I'm always, invariably, intrigued by new adventures, I don't consider myself someone who particularly enjoys lengthy, elaborate, culinary escapades. If offered the choice, and keep in mind it was my birthday, I normally don't partake in such feasts. The extravagance usually overwhelms my infrequent desire to challenge my palette. 

My take-away from the experience, however, was ineradicably positive. From the moment we walked onto the property, the care and meticulousness felt in the courtyard, let alone the atmosphere and ambiance of the tables, was indicative of a level of passion and attention to detail far removed from the pitfalls of ostentatiousness.

Everything, and I literally mean everything, was taken into consideration: the menu, the music, the plates, the water glass, the utensils, the temperature, the wait staff, the the paint, the hand soap - every single detail was a perfectly curated and intricately designed experience. It wasn't pretentiousness, it was something else.

I remember cautiously, nervously, rather awkwardly, taking my new iPhone out of my pocket to set it on the seemingly handcrafted, wooden table. I looked around the room, which wasn't stale, but rather, austerely honest in its posture towards its customers: this is the best dining experience you will ever have, it seemed to beckoned.

What I was drawn to, and what continues to captivate me, was the minimalistic nature of the bounteousness of the environment. Not only was it used to optimize the nourishment and intoxication of the cuisine, but it was also used to orchestrate, or more profoundly, set the tone for the creation of an event.  

I realized, as I tried to absorb the experience, and later reflect upon the understated nature of my enjoyment, just how easy it is to participate in the democratic character of a well-designed experience. You're carried away by the subtleties of quality. The iPhone, for instance, didn't feel out of place, in this insanely-well-crafted-experience. 

If only the price was more reflective of the catholicism. 

Thank you, Mom.

 
Bobby George