The Lonely Photo Campaign
With the launch of our new app for parents, called Primary, we had to find a way to introduce the app to parents in a way that represented the values of our company. Something unique. Something compelling. Something archetypal. What we arrived at was a lonely photo campaign.
LEARNING IS A LIFESTYLE
Two years ago, we sat in a room at Zynga as part of the co.lab accelerator program. We asked big, wild, irresponsible questions. The type of questions you ask as you start to dream, and subsequently try to put into action. What resulted was the creation of an app for parents, called Primary.
EDUCATION VS. EDUTAINMENT
Somewhere along the way, our culture adopted the idea that learning wasn't fun - that to inspire children, we needed to entertain them. We needed to stimulate their interests and reward them for their efforts. It didn't matter if they accomplished the task, or were even inspired by the activity, just so long as they were happily entertained.
WHY EVERYONE SHOULD JOIN AN ACCELERATOR
As a small, indie, education start-up working out of Sioux Falls, South Dakota, having the opportunity to spend time learning out of the offices of an educational games accelerator based in San Francisco, made quite the impression. In many respects, accelerators are a new type of educational institutional, and this article, we try to extrapolate some of their offerings.
PIONEERING A STARTUP IN THE MIDWEST
When faced with an opportunity to grow our educational app company in the heart of Silicon Valley, or try to keep it in our hometown of Sioux Falls, South Dakota, we were confronted with a rather arduous choice. Surprisingly, perhaps, we chose not to uproot and relocate to California. Instead, we opted to try to pioneer on the great plains of the Midwest.
WHAT STEVE JOBS TAUGHT ME ABOUT CHANGE
While many things have changed since our original exchange with Steve Jobs, we can still hear his voice: Work hard for the things that matter. Don't settle. Expectations mean everything. Have conviction in your ideas. Do what you love and don't be afraid to make a difference. Change will come, if you listen to the children.
DON'T WRITE OFF CURSIVE
October 1, 2013
Cursive is an art. It’s woven into the very fabric of our constitution. Yet, everywhere we look, it’s literally being written out of existence. Like a sandcastle built at the edge of the sea, with each crashing wave, the strokes of cursive are slowly fading away. We wrote an article for The Atlantic, sharing a few thoughts on why cursive should be saved.
December 13, 2013
With the introduction of a new digital operating system, one that removes ties to the physical world in many ways— everything has changed. This new 'language' is more transparent, noticeably lighter, and seemingly faster. We put together a few thoughts on the implications this may have for thinking of learning in terms of real life experiences.
THE SINGLE MOST INNOVATIVE CONCEPT IN EDUCATION
May 30, 2013
While adaptive learning is a radical idea, perhaps the single most innovative concept in the history of education, it’s at least 100 years old. Italian physician Maria Montessori pioneered this novel approach to education—an education centered solely on the developmental needs of children.
My first philosophical review. I wrote on John Sallis's Topographies, claiming that he pioneers a Deleuze and Guattarian Aesthetics of the Earth. The article was also published in a favorite journal of mine, The Warwick Journal of Philosophy, in an issue entitled, Sense and NonSense.