This wasn't written as an advertisement. It was written as a manifesto. I know you've probably seen this clip a thousand times, maybe even more, but it's worth another listen. Listen to it carefully. The cadence, the rhythm, the tonality. This one was actually narrated by Steve Jobs. It's as if a call to the future was being placed: individually, collectively, inspirationally. While Steve Jobs was involved in the rigorous construction of each and every sentence, he wasn't chosen as the narrator. Instead, Jobs selected Richard Dreyfus to narrate the final commercial that aired, primarily because he wanted it to be about Apple, and not him. Jobs would go on to express, that while many of these rebels had already passed away, they all would have used an Apple computer. He's probably right.